My Easter plan

My plan to boost and update my personal blog.

i will achieve this by updating my personal information and uploading my personal cv
updating the events i have gone to and will go to
linking previous and other projects i have done into the blog to show my development as a digital student
personal video or audio interview on my year long progress in digital marketing
self evaluation of assignments within the course so far

visiting the careers fair

On the 12th of march i payed a visit to the Careers fair at bucks new uni. i networked with 5 businesses.i got a business cards from HP, Bucks Libraries and TEFL WIDE. Two volunteer organisations, STUBS Charity and MAOAM were offering summer time internships.i volunteered to work with STUBS Charity over their social media and viral marketing.

coursework 2 reaserch :focus groups

Focus groups are a form of qualitative research that brings together small numbers of people to discuss a topic (such as reactions to a new product or service, or opinions about a client or a client's competitors). The typicalfocus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. The group discusses the topic for about 1 ½ hours under the direction of a skilled moderator. Focus groups involve:

1. Identifying the research objectives
2. Developing a moderator's guide
3. Recruiting participants and arranging for an appropriate facility in which to hold the discussions
4. Holding the focus group meetings
5. Analyzing and presenting the results

Market Street Research handles all aspects of conducting qualitative research including focus group recruitment, logistical coordination, development of moderator's guides and moderating, and analysis of results. We work closely with clients to identify critical information needs and design focus groups that will best inform business or organizational decisions.

Moderator's Guides: Market Street Research brings decades of expertise to bear on the preparation of the highest quality research instruments. Our moderator's guides for focus groups ensure that all relevant topics are covered and that the time scheduled is maintained. Our clients give final approval on materials, and Market Street Research always develops moderator's guides on a custom basis for each project.

Logistics: Market Street Research maintains relationships with a national network of focus group facilities and we have a pool of trained, experienced, highly skilled focus group moderators. Market Street Research follows focus group sessions with a thorough analysis and presentation of the results. Our reports include quotations from focus groups to illustrate key findings, and we use video footage from the focus group discussions in our presentations of the findings. In many cases our clients use our focus group results to inform and fine-tune follow-up quantitative research, such as telephone surveys.

digital marketing for now

social media marketing

Social Media Marketing is a massively untapped avenue for businesses, we have helped companies get a successful branded social media presence in place, we also help to run targeted, relevant and regular communications. We can help establish you via the social media channels and begin to home in on your target audience.

We work with all of the top social media sites from Twitter, Facebook and Linked-In through to YouTube and Blogging. We can quickly build a base of followers and

Our social media packages offer a range of services, such as:

1. Set-up of Social Media
2. Branding of Social Media
3. Article Writing & Posting
4. Regular & Frequent Tweets
5. Increasing Likes
6. Increasing Followers
7. Tracking & Reporting
8. Analysing Social Media Channels

event for technology for marketing

attending the event of the year....business cards on the ready 

PR vs SEO

Many companies narrowly define PR activities online solely as blogger relations when in reality,online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial exposure on the web with sites like blogs of course, but it also leverages web based technologies, networks and platforms for developing and maintaining more efficient communication with the media. And by “media” I mean traditional media with an online presence as well as other influencers – be they bloggers, power social news users or social networkers.

Communication efforts might happen online, but the media exposure outcomes may be in print or the web. The question arises, if the connections are made and maintained online using online PR and social media tools, but the exposure is offline, is it still online PR? I say yes.

Earning editorial visibility on the web as a function of public and online media relations efforts is entirely congruent with the idea of optimizing content for better web visibility. For the most part, you can’t “manufacture” editorial based visibility and the commensurate traffic. You earn it.

Search Engine optimization

using Google analytic to use SEO

Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show you…

1. An explanation of what’s missing from Google Analytics in terms of actionable SEO data.
2. How to fix it.
3. A free excel template so that you can play about with it yourself.
4. A tutorial to accompany the excel spreadsheet.
5. The actions to take as a result of the data.
6. Some suggestions for extending this further.

Part 1: The Problem with Using Google Analytics for SEO

The SEO data in Google Analytics pretty much consists of these 2 things:

1. A list of terms that are bringing you traffic.
2. The numbers of visits for those terms.

You can track whether you are increasing or decreasing traffic over time. And there are extras there, like bounce rate & conversion rate by keyword, which help you to fix the journey aftersomeone lands on your site.

But for the most part it is far more useful for seeing “did we do ok with search engine traffic yesterday?” rather than the more forward looking  ”what can we do to improve traffic from search engines tomorrow?”

The reason it’s difficult to use GA in an actionable way for SEO is there are 3 key bits of information missing:

It’s absolutely painful to get it to tell you where you rank for particular keywords.

There’s no indication of how much extra traffic you could get for any given keyword.

It’s far harder than it should be to get a list of keywords cross-referenced against landing pages. (you can do this, but it’s only really useful for sites with 5 or less pages).

Part 2: How to Fix this Problem – SEO gap analysis

1. Our current percentage of the maximum available traffic.
2. Our current rank for each term.
3. Which page of ours is currently ranking.

And here’s how this all looks when combined:

So rather than scratching our heads wondering where to start, that immediately tells us:

1. Which search terms are bringing us most visits today?
2. Which keywords do we have the potential to improve for? (& which the fastest?)
3. What pages do we need to change to do that?
4. What extra actions can we take to get more traffic for each term?