the end is nigh...Coursework III

Developing a web based concept that has potential to be a viable online business

this will require jack downloads to 

 Identify a business concept and source a unique web domain name. 

2. Produce web-design visuals: 
a. Create wire-frame plans to illustrate proposed navigation and information architecture
b. Develop a workable website design including copy, branding, images etc
c. Consider suitable technology options
d. Create appropriate branding and graphic design for the site
e. Implement a database plan and strategy for data collection and management
f. Plan the financial elements of the online business and demonstrate how the site will generate revenue and be funded
g. Create plans and concepts that demonstrate the viability of the project through its lifecycle

3. Write a traffic building plan 
a. Demonstrate how the website will be optimized for target audience engagement
b. Develop a marketing plan that connects the site to the web and your different audience segments
c. Develop concepts and strategy for email marketing
d. Illustrate suitable advertising and search marketing campaigns
e. Illustrate appropriate social media campaigns
f. Illustrate the role of epr in your plan and examples of online pr activity
g. Show how data will be captured and utilised for site development, business and marketing purposes
h. Present a financial plan for marketing with forecast benefits and return or investment
i. Demonstrate how you will utilise analytics to improve site success and future development

4. Produce a compelling powerpoint presentation for the above and include a separate word report as an appendix as evidence of work and thought processes  

5. Deliver a 10 minute customer or investor style live presentation on the above 

jack downloads publications presents...Coursework 2

Examining the traffic building techniques used by music download and streaming sites

attending Dave Chaffey`s masterclass

Dave is editor of many of the 7 Step to Success guides on Smart Insights. He is a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, Social Media, Email Marketing, Site Design & Analytic  

This event was done on the 27th of November 2012 in the ARTs for everyone centre.
this event allowed Mr Chaffey to give us first hand information about digital marketing and its ever evolving and ever growing status in marketing.Personally i found the event informative and very influential especially coming such a well established guru within the field.

 This experience has helped my thinking and the way i look at digital marketing not only as banner ads and viral videos but as SEO, Social Media and many more channels all coming into our homes and lives through television, mobile phones and tablets and computers and laptops. This shows the strength and influence of digital marketing and how as the world becomes more connected how it will become even more powerful within marketing

My Easter plan

My plan to boost and update my personal blog.

i will achieve this by updating my personal information and uploading my personal cv
updating the events i have gone to and will go to
linking previous and other projects i have done into the blog to show my development as a digital student
personal video or audio interview on my year long progress in digital marketing
self evaluation of assignments within the course so far

visiting the careers fair

On the 12th of march i payed a visit to the Careers fair at bucks new uni. i networked with 5 businesses.i got a business cards from HP, Bucks Libraries and TEFL WIDE. Two volunteer organisations, STUBS Charity and MAOAM were offering summer time internships.i volunteered to work with STUBS Charity over their social media and viral marketing.

coursework 2 reaserch :focus groups

Focus groups are a form of qualitative research that brings together small numbers of people to discuss a topic (such as reactions to a new product or service, or opinions about a client or a client's competitors). The typicalfocus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. The group discusses the topic for about 1 ½ hours under the direction of a skilled moderator. Focus groups involve:

1. Identifying the research objectives
2. Developing a moderator's guide
3. Recruiting participants and arranging for an appropriate facility in which to hold the discussions
4. Holding the focus group meetings
5. Analyzing and presenting the results

Market Street Research handles all aspects of conducting qualitative research including focus group recruitment, logistical coordination, development of moderator's guides and moderating, and analysis of results. We work closely with clients to identify critical information needs and design focus groups that will best inform business or organizational decisions.

Moderator's Guides: Market Street Research brings decades of expertise to bear on the preparation of the highest quality research instruments. Our moderator's guides for focus groups ensure that all relevant topics are covered and that the time scheduled is maintained. Our clients give final approval on materials, and Market Street Research always develops moderator's guides on a custom basis for each project.

Logistics: Market Street Research maintains relationships with a national network of focus group facilities and we have a pool of trained, experienced, highly skilled focus group moderators. Market Street Research follows focus group sessions with a thorough analysis and presentation of the results. Our reports include quotations from focus groups to illustrate key findings, and we use video footage from the focus group discussions in our presentations of the findings. In many cases our clients use our focus group results to inform and fine-tune follow-up quantitative research, such as telephone surveys.

digital marketing for now

social media marketing

Social Media Marketing is a massively untapped avenue for businesses, we have helped companies get a successful branded social media presence in place, we also help to run targeted, relevant and regular communications. We can help establish you via the social media channels and begin to home in on your target audience.

We work with all of the top social media sites from Twitter, Facebook and Linked-In through to YouTube and Blogging. We can quickly build a base of followers and

Our social media packages offer a range of services, such as:

1. Set-up of Social Media
2. Branding of Social Media
3. Article Writing & Posting
4. Regular & Frequent Tweets
5. Increasing Likes
6. Increasing Followers
7. Tracking & Reporting
8. Analysing Social Media Channels