the end is nigh...Coursework III

Developing a web based concept that has potential to be a viable online business

this will require jack downloads to 

 Identify a business concept and source a unique web domain name. 

2. Produce web-design visuals: 
a. Create wire-frame plans to illustrate proposed navigation and information architecture
b. Develop a workable website design including copy, branding, images etc
c. Consider suitable technology options
d. Create appropriate branding and graphic design for the site
e. Implement a database plan and strategy for data collection and management
f. Plan the financial elements of the online business and demonstrate how the site will generate revenue and be funded
g. Create plans and concepts that demonstrate the viability of the project through its lifecycle

3. Write a traffic building plan 
a. Demonstrate how the website will be optimized for target audience engagement
b. Develop a marketing plan that connects the site to the web and your different audience segments
c. Develop concepts and strategy for email marketing
d. Illustrate suitable advertising and search marketing campaigns
e. Illustrate appropriate social media campaigns
f. Illustrate the role of epr in your plan and examples of online pr activity
g. Show how data will be captured and utilised for site development, business and marketing purposes
h. Present a financial plan for marketing with forecast benefits and return or investment
i. Demonstrate how you will utilise analytics to improve site success and future development

4. Produce a compelling powerpoint presentation for the above and include a separate word report as an appendix as evidence of work and thought processes  

5. Deliver a 10 minute customer or investor style live presentation on the above